Director of Public Relations and Communications (Hotel).


The Director of Public Relations and Communications is responsible for the development and execution of an annual strategic and integrated plan that is comprised of public relations, social media and marketing communications strategies that support the business objectives, increase awareness and positive perception of the properties, the Food and Beverage outlets, Spa, services and personnel, and contribute to driving traffic and revenues.

Director of Public Relations and Communicationsis also responsible for developing, generating and executing awareness within the digital universe, including social media channels, property website, and proprietary websites. Develop digital marketing campaigns, creative assets, copy, and other internal and external sales & marketing efforts. Work closely with the sales & marketing team to provide social media support and to generate presence of hotel and its features and products. Implement and upkeep consistent brand voice and tone across all functions in the digital sphere.


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